{
  "title": "Speaking in Neuchâtel: does an analogy help an audience apply an idea?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-neuchatel-analogie-transfert-en",
  "language": "en",
  "datePublished": "2025-07-04",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "An analogy can make an explanation feel familiar without making its underlying principle reusable. Research suggests these effects should be distinguished.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Neuchâtel",
    "region": "Neuchâtel",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Mary L."
    },
    {
      "heading": "The mechanism: comparing to uncover a structure",
      "point": "Mary L."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be tempting to conclude that including an analogy automatically improves a presentation."
    },
    {
      "heading": "What the evidence does not guarantee",
      "point": "These experiments involve laboratory problem-solving tasks, not industrial presentations to decision-making committees."
    },
    {
      "heading": "A practical check in Neuchâtel",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise could start with a presentation on controlling thermal drift, using cases from Neuchâtel’s microtechnology, watchmaking and precision microelectronics sectors."
    }
  ],
  "sources": [
    {
      "authors": "Holyoak",
      "year": "1980",
      "source": "Cognitive Psychology"
    },
    {
      "authors": "Holyoak",
      "year": "1983",
      "source": "Cognitive Psychology"
    }
  ],
  "wordCount": 431,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Neuchatel-prise-de-parole-neuchatel-analogie-transfert-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-neuchatel-analogie-transfert",
    "en": "https://www.shr.swiss/blog/prise-de-parole-neuchatel-analogie-transfert-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-neuchatel-analogie-transfert-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-neuchatel-analogie-transfert-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-neuchatel",
    "city": "https://www.shr.swiss/formations-ville/neuchatel",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}