{
  "title": "Public speaking in Lausanne: how should a presentation end to help people act?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-lausanne-conclure-par-un-plan-action-en",
  "language": "en",
  "datePublished": "2025-06-12",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A presentation can generate an intention without producing any follow-through. Research on planning helps clarify what a useful conclusion might add to a call to action.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Lausanne",
    "region": "Vaud",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Peter M."
    },
    {
      "heading": "The mechanism: linking a situation to a response",
      "point": "Peter M."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be tempting to conclude that a good presentation must always end with an individual commitment."
    },
    {
      "heading": "What these studies do not allow us to promise",
      "point": "These articles do not directly compare different ways of concluding a pitch to investors, researchers or sports executives."
    },
    {
      "heading": "A practical check in Lausanne",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise to test in Lausanne is to prepare two endings for the same presentation, one simply restating the objective and the other inviting audience members to write down their next action and its triggering situation."
    }
  ],
  "sources": [
    {
      "authors": "Brandstätter",
      "year": "1997",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Gollwitzer",
      "year": "1999",
      "source": "American Psychologist"
    }
  ],
  "wordCount": 453,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Lausanne-prise-de-parole-lausanne-conclure-par-un-plan-action-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-lausanne-conclure-par-un-plan-action",
    "en": "https://www.shr.swiss/blog/prise-de-parole-lausanne-conclure-par-un-plan-action-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-lausanne-conclure-par-un-plan-action-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-lausanne-conclure-par-un-plan-action-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-lausanne",
    "city": "https://www.shr.swiss/formations-ville/lausanne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}