{
  "title": "Public speaking: can firm language create resistance?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-langage-directif-resistance-en",
  "language": "en",
  "datePublished": "2025-11-20",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Speaking with authority does not necessarily secure support. Research on reactance invites a distinction between making a recommendation clear and pressuring people to accept it.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Sion",
    "region": "Valais",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "James Price Dillard and Lijiang Shen (2005, Communication Monographs) studied reactance in preventive health messages: when a message is perceived as threatening freedom of choice, it can trigger a combination of anger and negative thoughts."
    },
    {
      "heading": "Resistance to pressure, not just to arguments",
      "point": "Stephen A."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be too quick to conclude that every recommendation should be softened or every decision presented as optional."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "Dillard and Shen’s study concerns health communication, and Rains’s meta-analysis is not a trial of presentations to executive committees."
    },
    {
      "heading": "A practical check in Sion",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise in Sion can use a recommendation concerning hydropower, healthcare, viticulture or Alpine tourism."
    }
  ],
  "sources": [
    {
      "authors": "Shen",
      "year": "2005",
      "source": "Communication Monographs"
    },
    {
      "authors": "Rains",
      "year": "2013",
      "source": "Human Communication Research"
    }
  ],
  "wordCount": 441,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Sion-prise-de-parole-langage-directif-resistance-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-langage-directif-resistance",
    "en": "https://www.shr.swiss/blog/prise-de-parole-langage-directif-resistance-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-langage-directif-resistance-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-langage-directif-resistance-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/sion",
    "city": "https://www.shr.swiss/formations-ville/sion",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}