{
  "title": "Public speaking in Genève: does the first number frame the discussion?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-geneve-premier-chiffre-ancre-discussion-en",
  "language": "en",
  "datePublished": "2025-05-21",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A number introduced at the outset can become a reference point before its relevance has been examined. Research encourages us to distinguish a presentation’s impact from the quality of judgement it supports.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Amos Tversky and Daniel Kahneman (1974, Science) describe anchoring: numerical estimates can be pulled towards an initial value, even when that value provides no relevant information."
    },
    {
      "heading": "The first proposal as a reference point",
      "point": "Adam D."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that an effective speaker should immediately announce an ambitious amount."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "These studies do not directly compare different openings of professional presentations in Genève."
    },
    {
      "heading": "A practical check in Genève",
      "point": "Within SHR’s “Public Speaking & impact” programme, one possible test is to prepare a single fictional case adapted to private banking, international organisations, luxury watchmaking or commodity trading."
    }
  ],
  "sources": [
    {
      "authors": "Kahneman",
      "year": "1974",
      "source": "Science"
    },
    {
      "authors": "Mussweiler",
      "year": "2001",
      "source": "Journal of Personality and Social Psychology"
    }
  ],
  "wordCount": 417,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Geneva-prise-de-parole-geneve-premier-chiffre-ancre-discussion-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-geneve-premier-chiffre-ancre-discussion",
    "en": "https://www.shr.swiss/blog/prise-de-parole-geneve-premier-chiffre-ancre-discussion-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-geneve-premier-chiffre-ancre-discussion-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-geneve-premier-chiffre-ancre-discussion-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-geneve",
    "city": "https://www.shr.swiss/formations-ville/geneve",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}