{
  "title": "Public speaking in Fribourg: should the message reflect the decision horizon?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-fribourg-adapter-message-horizon-decision-en",
  "language": "en",
  "datePublished": "2025-07-31",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Presenting a long-term ambition and seeking approval for immediate action do not necessarily engage the same criteria. Research on psychological distance helps clarify this difference without offering a ready-made speaking formula.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Yaacov Trope and Nira Liberman (2010, Psychological Review) offer a theoretical and empirical review: greater psychological distance tends to favour abstract representations, whereas proximity favours concrete representations."
    },
    {
      "heading": "Why timing can shift the criteria",
      "point": "Nira Liberman and Yaacov Trope (1998, Journal of Personality and Social Psychology) show experimentally that desirability and feasibility carry different weights depending on a decision’s temporal distance."
    },
    {
      "heading": "The hasty conclusion",
      "point": "One might conclude that vision belongs to the long term and detail to the short term."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "These publications do not constitute a trial of public-speaking training with committees in Fribourg."
    },
    {
      "heading": "A practical check in Fribourg",
      "point": "Within SHR’s “Public Speaking & impact” programme, an exercise to test in Fribourg would involve presenting a collaborative project linking an agri-food company, a bilingual industrial partner and a university team, while specifying whether the request is for agreement in principle or permission to launch a pilot."
    }
  ],
  "sources": [
    {
      "authors": "Liberman",
      "year": "2010",
      "source": "Psychological Review"
    },
    {
      "authors": "Trope",
      "year": "1998",
      "source": "Journal of Personality and Social Psychology"
    }
  ],
  "wordCount": 466,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Fribourg-prise-de-parole-fribourg-adapter-message-horizon-decision-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-fribourg-adapter-message-horizon-decision",
    "en": "https://www.shr.swiss/blog/prise-de-parole-fribourg-adapter-message-horizon-decision-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-fribourg-adapter-message-horizon-decision-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-fribourg-adapter-message-horizon-decision-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}