{
  "title": "Public speaking: what does the audience remember afterwards?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-faire-retrouver-le-message-pour-le-retenir-en",
  "language": "en",
  "datePublished": "2025-12-01",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A clear presentation does not guarantee that its message will remain available in memory. Research on memory invites us to examine what audiences do with information, not just how speakers deliver it.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Henry L."
    },
    {
      "heading": "Reconstructing rather than reviewing",
      "point": "Jeffrey D."
    },
    {
      "heading": "The tempting conclusion",
      "point": "It would be tempting to conclude that adding a quiz to any presentation will increase its impact."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "The experiments cited involve controlled learning situations, mainly with students, rather than workplace presentations in Zurich."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Within SHR's 'Public Speaking & impact' programme, an exercise could compare two ways of closing the same presentation with comparable groups in a Zurich company: rereading a summary or individually recalling, without materials, the recommendation, its rationale and one condition under which it holds."
    }
  ],
  "sources": [
    {
      "authors": "Karpicke",
      "year": "2006",
      "source": "Psychological Science"
    },
    {
      "authors": "Blunt",
      "year": "2011",
      "source": "Science"
    }
  ],
  "wordCount": 425,
  "image": "https://www.shr.swiss/img/blog-editorial-2025-12-01-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-faire-retrouver-le-message-pour-le-retenir",
    "en": "https://www.shr.swiss/blog/prise-de-parole-faire-retrouver-le-message-pour-le-retenir-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-faire-retrouver-le-message-pour-le-retenir-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-faire-retrouver-le-message-pour-le-retenir-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}