{
  "title": "Public speaking in Berne: does an image illustrate or prove?",
  "url": "https://www.shr.swiss/blog/prise-de-parole-berne-image-illustration-ou-preuve-en",
  "language": "en",
  "datePublished": "2024-11-12",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A photograph can make a claim seem more credible without supplying evidence. For a speaker, this distinction is less about slide design than about the quality of the judgement being sought.",
  "section": "Research",
  "topic": "Public Speaking & Impact",
  "place": {
    "name": "Bern",
    "region": "Berne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Eryn J."
    },
    {
      "heading": "When the format looks like evidence",
      "point": "David P."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that a rigorous presentation should dispense with images; these studies do not justify that rule."
    },
    {
      "heading": "What the evidence does not establish",
      "point": "These experiments do not directly measure decisions made by committees in Berne dealing with real cases."
    },
    {
      "heading": "A practical check in Berne",
      "point": "Within SHR’s “Public Speaking & impact” programme, one possible exercise is to prepare two versions of the same presentation, with and without a nonprobative photograph, keeping the data, script and duration identical."
    }
  ],
  "sources": [
    {
      "authors": "Lindsay",
      "year": "2012",
      "source": "Psychonomic Bulletin & Review"
    },
    {
      "authors": "Castel",
      "year": "2008",
      "source": "Cognition"
    }
  ],
  "wordCount": 452,
  "image": "https://www.shr.swiss/img/blog-Training-Public-Speaking-Impact-Bern-prise-de-parole-berne-image-illustration-ou-preuve-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prise-de-parole-berne-image-illustration-ou-preuve",
    "en": "https://www.shr.swiss/blog/prise-de-parole-berne-image-illustration-ou-preuve-en",
    "de": "https://www.shr.swiss/blog/prise-de-parole-berne-image-illustration-ou-preuve-de",
    "it": "https://www.shr.swiss/blog/prise-de-parole-berne-image-illustration-ou-preuve-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-public-speaking-berne",
    "city": "https://www.shr.swiss/formations-ville/berne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}