{
  "title": "Prioritisation: does the wording of a request change its rank?",
  "url": "https://www.shr.swiss/blog/prioriser-la-formulation-d-une-demande-change-t-elle-son-rang-en",
  "language": "en",
  "datePublished": "2026-04-02",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A request can describe a benefit to be gained or a loss to be avoided. Research shows that this difference in wording can alter choices even when the objective consequences remain unchanged.",
  "section": "Research",
  "topic": "Time Management & Prioritisation",
  "place": {
    "name": "Bern",
    "region": "Berne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Amos Tversky and Daniel Kahneman (1981, Science) show that decision problems with equivalent consequences can elicit different preferences depending on how they are framed."
    },
    {
      "heading": "The reference point behind the request",
      "point": "Daniel Kahneman and Amos Tversky (1979, Econometrica) propose a model in which outcomes are evaluated as gains or losses relative to a reference point, rather than solely in terms of their final value."
    },
    {
      "heading": "The premature conclusion",
      "point": "It might be tempting to conclude that a request framed as avoiding a loss always takes precedence."
    },
    {
      "heading": "What the evidence does not tell us about schedules",
      "point": "These articles establish neither the frequency nor the magnitude of framing effects in professional schedules in Berne."
    },
    {
      "heading": "A practical check in Berne",
      "point": "Within SHR — Swiss Human Resources’ “[Time Management & Prioritisation](/formation/gestion-du-temps/berne)” programme, an exercise could use fictional requests tailored to federal administration, public health, telecommunications and precision industry in Berne."
    }
  ],
  "sources": [
    {
      "authors": "Kahneman",
      "year": "1981",
      "source": "Science"
    },
    {
      "authors": "Tversky",
      "year": "1979",
      "source": "Econometrica"
    }
  ],
  "wordCount": 401,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-04-02-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/prioriser-la-formulation-d-une-demande-change-t-elle-son-rang",
    "en": "https://www.shr.swiss/blog/prioriser-la-formulation-d-une-demande-change-t-elle-son-rang-en",
    "de": "https://www.shr.swiss/blog/prioriser-la-formulation-d-une-demande-change-t-elle-son-rang-de",
    "it": "https://www.shr.swiss/blog/prioriser-la-formulation-d-une-demande-change-t-elle-son-rang-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/gestion-du-temps/berne",
    "city": "https://www.shr.swiss/formations-ville/berne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}