{
  "title": "The first number: what research establishes about anchoring",
  "url": "https://www.shr.swiss/blog/premier-chiffre-ce-que-la-recherche-etablit-sur-l-ancrage-en",
  "language": "en",
  "datePublished": "2026-06-26",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A proposed amount can influence the estimate that is supposed to assess it. Research suggests examining where the first number comes from, rather than relying solely on decision-makers’ experience.",
  "section": "Research",
  "topic": "Decision-making",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Amos Tversky and Daniel Kahneman (1974, Science) describe anchoring: an initial value can influence an estimate even when it comes from an arbitrary procedure."
    },
    {
      "heading": "Expertise does not guarantee independence",
      "point": "Gregory B."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that every price or budget should be hidden before a decision is made."
    },
    {
      "heading": "What these findings cannot promise",
      "point": "These studies do not directly measure anchoring in Genève’s private banks, international organisations, watchmaking businesses or commodity trading firms."
    },
    {
      "heading": "A practical check in Genève",
      "point": "Within SHR’s “[Decision-making](/formation/prise-de-decision/geneve)” programme, a local exercise could use fictional cases tailored to the sector, with two versions differing only in the proposed amount and an explicit statement that this amount is arbitrary and provides no information about the value to be estimated."
    }
  ],
  "sources": [
    {
      "authors": "Kahneman",
      "year": "1974",
      "source": "Science"
    },
    {
      "authors": "Neale",
      "year": "1987",
      "source": "Organizational Behavior and Human Decision Processes"
    }
  ],
  "wordCount": 413,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-06-26-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/premier-chiffre-ce-que-la-recherche-etablit-sur-l-ancrage",
    "en": "https://www.shr.swiss/blog/premier-chiffre-ce-que-la-recherche-etablit-sur-l-ancrage-en",
    "de": "https://www.shr.swiss/blog/premier-chiffre-ce-que-la-recherche-etablit-sur-l-ancrage-de",
    "it": "https://www.shr.swiss/blog/premier-chiffre-ce-que-la-recherche-etablit-sur-l-ancrage-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/prise-de-decision/geneve",
    "city": "https://www.shr.swiss/formations-ville/geneve",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}