{
  "title": "Raconter une histoire rend-il un message plus convaincant ?",
  "url": "https://www.shr.swiss/blog/les-histoires-dans-les-presentations",
  "language": "fr",
  "datePublished": "2024-06-03",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Textes narratifs, pas présentations orales.",
  "section": "Recherche",
  "topic": "Public Speaking & impact",
  "place": {
    "name": "Lugano",
    "region": "Tessin",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "La recherche",
      "point": "Green et Brock (2000, Journal of Personality and Social Psychology) montrent que l'immersion narrative augmente l'adhésion aux idées d'un récit.."
    },
    {
      "heading": "La limite",
      "point": "Textes narratifs, pas présentations orales.."
    },
    {
      "heading": "La nuance",
      "point": "Une histoire doit servir l'argument, pas le remplacer."
    },
    {
      "heading": "Implication pratique, vérifiable à Lugano",
      "point": "Ouvrir une présentation par un cas concret de deux minutes lié au message central."
    }
  ],
  "sources": [
    {
      "authors": "Green et Brock",
      "year": "2000",
      "source": "Journal of Personality and Social Psychology"
    }
  ],
  "wordCount": 103,
  "image": "https://www.shr.swiss/img/blog-Formation-Public-Speaking-Impact-Lugano-les-histoires-dans-les-presentations-fr.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/les-histoires-dans-les-presentations",
    "en": "https://www.shr.swiss/blog/les-histoires-dans-les-presentations-en",
    "de": "https://www.shr.swiss/blog/les-histoires-dans-les-presentations-de",
    "it": "https://www.shr.swiss/blog/les-histoires-dans-les-presentations-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/public-speaking/lugano",
    "city": "https://www.shr.swiss/formations-ville/lugano",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}