{
  "title": "Come giudica il cliente il valore?",
  "url": "https://www.shr.swiss/blog/le-prix-et-la-valeur-percue-it",
  "language": "it",
  "datePublished": "2025-09-20",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Esplorativo, beni di consumo.",
  "section": "Ricerca",
  "topic": "Vendita ad alto valore",
  "place": {
    "name": "Lugano",
    "region": "Tessin",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "La ricerca",
      "point": "Valarie Zeithaml (1988, Journal of Marketing): il valore è un compromesso soggettivo tra benefici e sacrifici.."
    },
    {
      "heading": "Il limite",
      "point": "Esplorativo, beni di consumo."
    },
    {
      "heading": "Verifica pratica a Lugano",
      "point": "Presentare i benefici prima del prezzo e chiedere che cosa conta di più."
    }
  ],
  "sources": [
    {
      "authors": "Zeithaml",
      "year": "1988",
      "source": "Journal of Marketing"
    }
  ],
  "wordCount": 82,
  "image": "https://www.shr.swiss/img/blog-editorial-2025-09-20-it.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/le-prix-et-la-valeur-percue",
    "en": "https://www.shr.swiss/blog/le-prix-et-la-valeur-percue-en",
    "de": "https://www.shr.swiss/blog/le-prix-et-la-valeur-percue-de",
    "it": "https://www.shr.swiss/blog/le-prix-et-la-valeur-percue-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/vente-forte-valeur/lugano",
    "city": "https://www.shr.swiss/formations-ville/lugano",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}