{
  "title": "Ascoltare il cliente fa vendere di più?",
  "url": "https://www.shr.swiss/blog/l-ecoute-du-client-en-vente-complexe-it",
  "language": "it",
  "datePublished": "2024-05-10",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Un solo contesto; verificare prima di generalizzare.",
  "section": "Ricerca",
  "topic": "Vendita ad alto valore",
  "place": {
    "name": "Zurigo",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "La ricerca",
      "point": "Studio: Itani, Goad & Jaramillo (2019, Journal of Business Research)."
    },
    {
      "heading": "Il limite",
      "point": "Un solo contesto; verificare prima di generalizzare."
    },
    {
      "heading": "Verifica pratica a Zurigo",
      "point": "Definire un indicatore misurabile, provare un mese, confrontare."
    }
  ],
  "sources": [
    {
      "authors": "Jaramillo",
      "year": "2019",
      "source": "Journal of Business Research"
    }
  ],
  "wordCount": 79,
  "image": "https://www.shr.swiss/img/blog-Formazione-Vendita-Ad-Alto-Valore-Zurigo-l-ecoute-du-client-en-vente-complexe-it.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/l-ecoute-du-client-en-vente-complexe",
    "en": "https://www.shr.swiss/blog/l-ecoute-du-client-en-vente-complexe-en",
    "de": "https://www.shr.swiss/blog/l-ecoute-du-client-en-vente-complexe-de",
    "it": "https://www.shr.swiss/blog/l-ecoute-du-client-en-vente-complexe-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/vente-forte-valeur/zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}