{
  "title": "Repeated information: what familiarity does not prove",
  "url": "https://www.shr.swiss/blog/information-repetee-ce-que-la-familiarite-ne-prouve-pas-en",
  "language": "en",
  "datePublished": "2026-03-22",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A claim that appears in several documents can seem firmly established. Research suggests distinguishing repetition from corroboration.",
  "section": "Research",
  "topic": "Decision-making",
  "place": {
    "name": "Basel",
    "region": "Bâle-Ville",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Lynn Hasher, David Goldstein and Thomas Toppino (1977, Journal of Verbal Learning and Verbal Behavior) showed that repeating statements could increase their perceived validity."
    },
    {
      "heading": "Why knowledge is not always enough",
      "point": "Lisa K."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be excessive to conclude that repeated information should be treated as inherently suspect."
    },
    {
      "heading": "What these experiments do not demonstrate",
      "point": "These experimental studies do not directly measure the quality of industrial decisions made using documented evidence and under regulatory responsibility."
    },
    {
      "heading": "A practical check in Bâle",
      "point": "Within SHR’s « Prise de décision » programme, an exercise applicable in Bâle is to examine a decision dossier concerning a pharma or life sciences partnership, Rhine logistics or international R&D."
    }
  ],
  "sources": [
    {
      "authors": "Toppino",
      "year": "1977",
      "source": "Journal of Verbal Learning and Verbal Behavior"
    },
    {
      "authors": "Marsh",
      "year": "2015",
      "source": "Journal of Experimental Psychology: General"
    }
  ],
  "wordCount": 397,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-03-22-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/information-repetee-ce-que-la-familiarite-ne-prouve-pas",
    "en": "https://www.shr.swiss/blog/information-repetee-ce-que-la-familiarite-ne-prouve-pas-en",
    "de": "https://www.shr.swiss/blog/information-repetee-ce-que-la-familiarite-ne-prouve-pas-de",
    "it": "https://www.shr.swiss/blog/information-repetee-ce-que-la-familiarite-ne-prouve-pas-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/prise-de-decision/bale",
    "city": "https://www.shr.swiss/formations-ville/bale",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}