{
  "title": "AI: does a repeated claim become evidence?",
  "url": "https://www.shr.swiss/blog/ia-repetition-ne-vaut-pas-corroboration-en",
  "language": "en",
  "datePublished": "2024-12-20",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Finding a claim in several deliverables does not mean it has been verified several times. Research on repetition suggests that familiarity and corroboration need to be distinguished.",
  "section": "Research",
  "topic": "Managing in the Age of Artificial Intelligence",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Lynn Hasher, David Goldstein and Thomas Toppino (1977, Journal of Verbal Learning and Verbal Behavior) showed that repeating statements could increase their perceived validity."
    },
    {
      "heading": "Knowledge does not necessarily neutralise repetition",
      "point": "Lisa K."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be excessive to conclude that repeating information is always harmful, or that several AI-assisted summaries necessarily make a team credulous."
    },
    {
      "heading": "What these studies cannot establish",
      "point": "These experiments concern neither generative AI nor executive committees in Zurich."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Within SHR's « Manager à l'ère de l'intelligence artificielle » programme, one exercise involves examining the key claims in a decision dossier at a Zurich financial services, insurance or technology company, or at the European headquarters of an international group."
    }
  ],
  "sources": [
    {
      "authors": "Toppino",
      "year": "1977",
      "source": "Journal of Verbal Learning and Verbal Behavior"
    },
    {
      "authors": "Marsh",
      "year": "2015",
      "source": "Journal of Experimental Psychology: General"
    }
  ],
  "wordCount": 407,
  "image": "https://www.shr.swiss/img/blog-Training-Managing-In-The-Age-Of-Artificial-Intelligence-Zurich-ia-repetition-ne-vaut-pas-corroboration-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-repetition-ne-vaut-pas-corroboration",
    "en": "https://www.shr.swiss/blog/ia-repetition-ne-vaut-pas-corroboration-en",
    "de": "https://www.shr.swiss/blog/ia-repetition-ne-vaut-pas-corroboration-de",
    "it": "https://www.shr.swiss/blog/ia-repetition-ne-vaut-pas-corroboration-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-manager-ere-ia-zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}