{
  "title": "IA on the job: can one extra option change the choice?",
  "url": "https://www.shr.swiss/blog/ia-on-the-job-une-option-de-plus-change-t-elle-le-choix-en",
  "language": "en",
  "datePublished": "2025-05-08",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "An AI-generated comparison table does more than present possibilities. The composition of the shortlist can change preferences between options whose features have not changed.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Joel Huber, John W."
    },
    {
      "heading": "The mechanism: making a preference easier to justify",
      "point": "Itamar Simonson (1989, Journal of Consumer Research) examined attraction and compromise effects in relation to the reasons available to justify a choice."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that weaker offers should always be removed, or that only two possibilities should be retained."
    },
    {
      "heading": "What the evidence cannot establish",
      "point": "These studies concern experimental choice situations, not the deployment of generative assistants in Geneva businesses."
    },
    {
      "heading": "A practical check in Genève",
      "point": "Within SHR’s “IA on the job” programme, one possible exercise uses a fictional provider-selection case adapted to private banking, an international organisation, luxury watchmaking or commodity trading."
    }
  ],
  "sources": [
    {
      "authors": "Puto",
      "year": "1982",
      "source": "Journal of Consumer Research"
    },
    {
      "authors": "Simonson",
      "year": "1989",
      "source": "Journal of Consumer Research"
    }
  ],
  "wordCount": 430,
  "image": "https://www.shr.swiss/img/blog-Training-AI-On-The-Job-Geneva-ia-on-the-job-une-option-de-plus-change-t-elle-le-choix-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-on-the-job-une-option-de-plus-change-t-elle-le-choix",
    "en": "https://www.shr.swiss/blog/ia-on-the-job-une-option-de-plus-change-t-elle-le-choix-en",
    "de": "https://www.shr.swiss/blog/ia-on-the-job-une-option-de-plus-change-t-elle-le-choix-de",
    "it": "https://www.shr.swiss/blog/ia-on-the-job-une-option-de-plus-change-t-elle-le-choix-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-ia-on-the-job-geneve",
    "city": "https://www.shr.swiss/formations-ville/geneve",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}