{
  "title": "IA on the job: does an easy-to-read text seem more credible?",
  "url": "https://www.shr.swiss/blog/ia-on-the-job-un-texte-fluide-est-il-plus-credible-en",
  "language": "en",
  "datePublished": "2026-06-15",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A text that is easy to read can seem more truthful. Research suggests separating presentation quality from the strength of its claims.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Lugano",
    "region": "Tessin",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Rolf Reber and Norbert Schwarz (1999, Consciousness and Cognition) showed experimentally that perceptual ease of reading could influence judgments about the truth of statements."
    },
    {
      "heading": "Processing ease as a cue",
      "point": "Adam Alter and Daniel Oppenheimer (2009, Personality and Social Psychology Review) review research on processing fluency, the subjective experience of ease with which information is processed."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that texts should be made less polished to improve decisions."
    },
    {
      "heading": "What the evidence does not establish",
      "point": "These articles do not measure the approval of AI-generated documents in companies in Ticino."
    },
    {
      "heading": "A practical check in Lugano",
      "point": "As part of « IA on the job », an exercise in Lugano could use a fictional memo in Italian, tailored to a bank, fashion business, trading company or Italian-speaking family SME, without confidential data."
    }
  ],
  "sources": [
    {
      "authors": "Schwarz",
      "year": "1999",
      "source": "Consciousness and Cognition"
    },
    {
      "authors": "Oppenheimer",
      "year": "2009",
      "source": "Personality and Social Psychology Review"
    }
  ],
  "wordCount": 385,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-06-15-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-on-the-job-un-texte-fluide-est-il-plus-credible",
    "en": "https://www.shr.swiss/blog/ia-on-the-job-un-texte-fluide-est-il-plus-credible-en",
    "de": "https://www.shr.swiss/blog/ia-on-the-job-un-texte-fluide-est-il-plus-credible-de",
    "it": "https://www.shr.swiss/blog/ia-on-the-job-un-texte-fluide-est-il-plus-credible-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/ia-on-the-job/lugano",
    "city": "https://www.shr.swiss/formations-ville/lugano",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}