{
  "title": "AI on the job: more ideas, or more variations?",
  "url": "https://www.shr.swiss/blog/ia-on-the-job-brainstorming-collectif-idees-distinctes-en",
  "language": "en",
  "datePublished": "2026-04-16",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "An assistant can supply material for an ideation workshop without genuinely broadening its range. Research suggests distinguishing the volume of proposals from the diversity of solutions.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Bern",
    "region": "Berne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Michael Diehl and Wolfgang Stroebe (1987, Journal of Personality and Social Psychology) investigated why brainstorming groups produce fewer ideas than people working separately whose proposals are subsequently pooled."
    },
    {
      "heading": "When an example becomes a frame",
      "point": "David G."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be excessive to conclude that AI should be excluded from creative workshops."
    },
    {
      "heading": "What the evidence cannot promise",
      "point": "These studies examine neither today’s generative assistants nor organisations in Berne."
    },
    {
      "heading": "A practical check in Berne",
      "point": "As part of “IA on the job”, a proposed exercise in Berne could compare two formats using a fictional case: an AI list displayed before participants contribute, or individual contributions collected before the same list is displayed."
    }
  ],
  "sources": [
    {
      "authors": "Stroebe",
      "year": "1987",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Smith",
      "year": "1991",
      "source": "Design Studies"
    }
  ],
  "wordCount": 412,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-04-16-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-on-the-job-brainstorming-collectif-idees-distinctes",
    "en": "https://www.shr.swiss/blog/ia-on-the-job-brainstorming-collectif-idees-distinctes-en",
    "de": "https://www.shr.swiss/blog/ia-on-the-job-brainstorming-collectif-idees-distinctes-de",
    "it": "https://www.shr.swiss/blog/ia-on-the-job-brainstorming-collectif-idees-distinctes-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/ia-on-the-job/berne",
    "city": "https://www.shr.swiss/formations-ville/berne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}