{
  "title": "IA on the job: adopting because everyone else is?",
  "url": "https://www.shr.swiss/blog/ia-on-the-job-adopter-parce-que-les-autres-adoptent-en",
  "language": "en",
  "datePublished": "2026-05-06",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A technology’s spread does not establish its usefulness in every organisation. Institutional research helps distinguish a response to a work-related need from a response to expectations of modernity.",
  "section": "Research",
  "topic": "AI on the Job",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Paul J."
    },
    {
      "heading": "When adoption also signals legitimacy",
      "point": "John W."
    },
    {
      "heading": "The premature conclusion",
      "point": "It would be excessive to conclude that imitation is always irrational or that all communication about AI is merely symbolic."
    },
    {
      "heading": "What these studies cannot decide",
      "point": "These classic articles are theoretical contributions, not experimental evaluations of generative AI."
    },
    {
      "heading": "A practical check in Fribourg",
      "point": "Within SHR’s « IA on the job » programme, one exercise would be to assess each proposed use through a short form separating external pressure, the local problem and an observable outcome."
    }
  ],
  "sources": [
    {
      "authors": "Powell",
      "year": "1983",
      "source": "American Sociological Review"
    },
    {
      "authors": "Rowan",
      "year": "1977",
      "source": "American Journal of Sociology"
    }
  ],
  "wordCount": 420,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-05-06-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-on-the-job-adopter-parce-que-les-autres-adoptent",
    "en": "https://www.shr.swiss/blog/ia-on-the-job-adopter-parce-que-les-autres-adoptent-en",
    "de": "https://www.shr.swiss/blog/ia-on-the-job-adopter-parce-que-les-autres-adoptent-de",
    "it": "https://www.shr.swiss/blog/ia-on-the-job-adopter-parce-que-les-autres-adoptent-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/ia-on-the-job/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}