{
  "title": "Generative AI at work: who really benefits?",
  "url": "https://www.shr.swiss/blog/ia-generative-au-travail-qui-en-beneficie-vraiment-en",
  "language": "en",
  "datePublished": "2026-09-02",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A field study of over 5,000 support agents suggests gains are not spread evenly across a team.",
  "section": "Research",
  "topic": "Leading AI Adoption in Your Team",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The reference study",
      "point": "Erik Brynjolfsson, Danielle Li and Lindsey Raymond (2025, Quarterly Journal of Economics) analyse the staggered rollout of a conversational assistant among customer-support agents."
    },
    {
      "heading": "Why it matters",
      "point": "The staggered rollout allows a more robust comparison than a survey."
    },
    {
      "heading": "Limits to keep in mind",
      "point": "One firm, one job, one tool."
    },
    {
      "heading": "The limit of common practice",
      "point": "Counting activated licences says nothing about effects on work or their distribution."
    },
    {
      "heading": "A practical check in Geneva",
      "point": "Before and three months after rollout, measure one simple business indicator separately for junior and senior staff."
    }
  ],
  "sources": [
    {
      "authors": "Raymond",
      "year": "2025",
      "source": "Quarterly Journal of Economics"
    },
    {
      "authors": "Davis",
      "year": "1989",
      "source": "MIS Quarterly"
    }
  ],
  "wordCount": 206,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-09-02-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/ia-generative-au-travail-qui-en-beneficie-vraiment",
    "en": "https://www.shr.swiss/blog/ia-generative-au-travail-qui-en-beneficie-vraiment-en",
    "de": "https://www.shr.swiss/blog/ia-generative-au-travail-qui-en-beneficie-vraiment-de",
    "it": "https://www.shr.swiss/blog/ia-generative-au-travail-qui-en-beneficie-vraiment-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/adoption-ia-equipe/geneve",
    "city": "https://www.shr.swiss/formations-ville/geneve",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}