{
  "title": "Project management: should people think alone before designing together?",
  "url": "https://www.shr.swiss/blog/gestion-de-projet-chercher-seul-avant-atelier-conception-lugano-en",
  "language": "en",
  "datePublished": "2025-04-26",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Bringing different functions together to design a solution seems natural. Research nevertheless suggests separating the generation of ideas from their collective development.",
  "section": "Research",
  "topic": "Project Management",
  "place": {
    "name": "Lugano",
    "region": "Tessin",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Michael Diehl and Wolfgang Stroebe (1987, Journal of Personality and Social Psychology) show in brainstorming experiments that interacting groups generate fewer ideas than comparable sets of people working separately whose contributions are subsequently pooled."
    },
    {
      "heading": "The value of an individual phase followed by group work",
      "point": "Karan Girotra, Christian Terwiesch and Karl T."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that design workshops should disappear; these studies do not establish that."
    },
    {
      "heading": "What these findings do not guarantee",
      "point": "These experiments concern idea-generation tasks, not the overall success of banking, commercial or industrial projects."
    },
    {
      "heading": "A practical check in Lugano",
      "point": "In Lugano, a bank, fashion business, trading company or Italian-speaking family SME could compare immediate discussion with individual idea generation in writing in Italian followed by discussion, using comparable design problems and keeping total time and team size equal."
    }
  ],
  "sources": [
    {
      "authors": "Stroebe",
      "year": "1987",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Ulrich",
      "year": "2010",
      "source": "Management Science"
    }
  ],
  "wordCount": 428,
  "image": "https://www.shr.swiss/img/blog-Training-Project-Management-Lugano-gestion-de-projet-chercher-seul-avant-atelier-conception-lugano-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/gestion-de-projet-chercher-seul-avant-atelier-conception-lugano",
    "en": "https://www.shr.swiss/blog/gestion-de-projet-chercher-seul-avant-atelier-conception-lugano-en",
    "de": "https://www.shr.swiss/blog/gestion-de-projet-chercher-seul-avant-atelier-conception-lugano-de",
    "it": "https://www.shr.swiss/blog/gestion-de-projet-chercher-seul-avant-atelier-conception-lugano-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-gestion-de-projet-lugano",
    "city": "https://www.shr.swiss/formations-ville/lugano",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}