{
  "title": "Email, meeting or face to face: choosing the right channel",
  "url": "https://www.shr.swiss/blog/email-reunion-ou-face-a-face-choisir-le-bon-canal-en",
  "language": "en",
  "datePublished": "2026-08-08",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Media richness theory matches ambiguous messages to rich channels. Still useful, despite documented limits.",
  "section": "Research",
  "topic": "Communication",
  "place": {
    "name": "Bern",
    "region": "Berne",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The theory",
      "point": "Richard Daft and Robert Lengel (1986, Management Science) propose matching channel richness to message ambiguity: face to face for equivocal messages, writing for factual ones.."
    },
    {
      "heading": "Known limits",
      "point": "Later empirical tests are mixed: channel habit, relationships and team culture strongly shape choices and effects.."
    },
    {
      "heading": "The nuance",
      "point": "A good starting point for sensitive messages, not a mechanical rule."
    },
    {
      "heading": "The limit of common practice",
      "point": "Announcing people-affecting change by email and answering questions in writing.."
    },
    {
      "heading": "A practical check in Bern",
      "point": "For the next sensitive announcement, give a short oral briefing followed by a written summary; count clarification questions that week versus a previous announcement."
    }
  ],
  "sources": [
    {
      "authors": "Lengel",
      "year": "1986",
      "source": "Management Science"
    }
  ],
  "wordCount": 124,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-08-08-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/email-reunion-ou-face-a-face-choisir-le-bon-canal",
    "en": "https://www.shr.swiss/blog/email-reunion-ou-face-a-face-choisir-le-bon-canal-en",
    "de": "https://www.shr.swiss/blog/email-reunion-ou-face-a-face-choisir-le-bon-canal-de",
    "it": "https://www.shr.swiss/blog/email-reunion-ou-face-a-face-choisir-le-bon-canal-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/communication/berne",
    "city": "https://www.shr.swiss/formations-ville/berne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}