{
  "title": "Spreading an innovation in a team: the role of relays",
  "url": "https://www.shr.swiss/blog/diffusion-d-une-innovation-dans-l-equipe-le-role-des-relais-en",
  "language": "en",
  "datePublished": "2026-08-14",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "New practices rarely spread by decree; they travel through credible colleagues.",
  "section": "Research",
  "topic": "Leading AI Adoption in Your Team",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The classic frame",
      "point": "Everett Rogers (2003, Diffusion of Innovations, Free Press) describes adoption as a social process in which perceived advantage, compatibility and trialability matter as much as technical quality.."
    },
    {
      "heading": "Appropriation at work",
      "point": "Paul Leonardi (2011, MIS Quarterly) shows in fieldwork that teams change both routines and technology use; adoption is not yes-or-no.."
    },
    {
      "heading": "The nuance",
      "point": "Relays need not be the most tech-savvy; they are colleagues seen as credible on the job."
    },
    {
      "heading": "The limit of common practice",
      "point": "Choosing ambassadors solely for their enthusiasm for the tool.."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "Identify two colleagues often consulted on the work, have them test the tool on a real task and present results."
    }
  ],
  "sources": [
    {
      "authors": "Rogers",
      "year": "2003",
      "source": "Diffusion of Innovations, Free Press"
    },
    {
      "authors": "Leonardi",
      "year": "2011",
      "source": "MIS Quarterly"
    }
  ],
  "wordCount": 149,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-08-14-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/diffusion-d-une-innovation-dans-l-equipe-le-role-des-relais",
    "en": "https://www.shr.swiss/blog/diffusion-d-une-innovation-dans-l-equipe-le-role-des-relais-en",
    "de": "https://www.shr.swiss/blog/diffusion-d-une-innovation-dans-l-equipe-le-role-des-relais-de",
    "it": "https://www.shr.swiss/blog/diffusion-d-une-innovation-dans-l-equipe-le-role-des-relais-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/adoption-ia-equipe/zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}