{
  "title": "Persuasion: does adding more arguments help?",
  "url": "https://www.shr.swiss/blog/convaincre-faut-il-multiplier-les-arguments-en",
  "language": "en",
  "datePublished": "2025-05-20",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A more extensive case is not necessarily more persuasive. Research distinguishes the influence of argument quantity from that of argument quality, depending on the recipient's involvement.",
  "section": "Research",
  "topic": "Communication",
  "place": {
    "name": "Neuchâtel",
    "region": "Neuchâtel",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Richard E."
    },
    {
      "heading": "Quantity can act as a cue rather than evidence",
      "point": "Richard E."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that documents should always be shortened to retain only a few arguments."
    },
    {
      "heading": "What the evidence does not directly establish for practice",
      "point": "These experiments concern attitudes towards proposals presented in an experimental setting, not the validation of industrial processes."
    },
    {
      "heading": "A practical check in Neuchâtel",
      "point": "As part of SHR's “[Communication](/formation-communication-neuchatel)” programme, a Neuchâtel company working in microtechnology, watchmaking or precision microelectronics could test two versions of a recommendation using an anonymised technical case, with no operational decision at stake."
    }
  ],
  "sources": [
    {
      "authors": "Goldman",
      "year": "1981",
      "source": "Journal of Personality and Social Psychology"
    },
    {
      "authors": "Cacioppo",
      "year": "1984",
      "source": "Journal of Personality and Social Psychology"
    }
  ],
  "wordCount": 437,
  "image": "https://www.shr.swiss/img/blog-Training-Communication-Neuchatel-convaincre-faut-il-multiplier-les-arguments-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/convaincre-faut-il-multiplier-les-arguments",
    "en": "https://www.shr.swiss/blog/convaincre-faut-il-multiplier-les-arguments-en",
    "de": "https://www.shr.swiss/blog/convaincre-faut-il-multiplier-les-arguments-de",
    "it": "https://www.shr.swiss/blog/convaincre-faut-il-multiplier-les-arguments-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-communication-neuchatel",
    "city": "https://www.shr.swiss/formations-ville/neuchatel",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}