{
  "title": "Ist Vertrauen der Motor?",
  "url": "https://www.shr.swiss/blog/confiance-et-engagement-dans-les-comptes-cles-de",
  "language": "de",
  "datePublished": "2024-12-05",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Ein Kontext; vor Verallgemeinerung prüfen.",
  "section": "Forschung",
  "topic": "High-Value Sales",
  "place": {
    "name": "Neuenburg",
    "region": "Neuchâtel",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "Die Forschung",
      "point": "Studie: Morgan & Hunt (1994, Journal of Marketing)."
    },
    {
      "heading": "Die Grenze",
      "point": "Ein Kontext; vor Verallgemeinerung prüfen."
    },
    {
      "heading": "Überprüfbare Praxis in Neuenburg",
      "point": "Einen messbaren Indikator festlegen, einen Monat testen, vergleichen."
    }
  ],
  "sources": [
    {
      "authors": "Hunt",
      "year": "1994",
      "source": "Journal of Marketing"
    }
  ],
  "wordCount": 58,
  "image": "https://www.shr.swiss/img/blog-Formation-Vente-A-Forte-Valeur-Ajoutee-Neuchatel-confiance-et-engagement-dans-les-comptes-cles-de.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/confiance-et-engagement-dans-les-comptes-cles",
    "en": "https://www.shr.swiss/blog/confiance-et-engagement-dans-les-comptes-cles-en",
    "de": "https://www.shr.swiss/blog/confiance-et-engagement-dans-les-comptes-cles-de",
    "it": "https://www.shr.swiss/blog/confiance-et-engagement-dans-les-comptes-cles-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/vente-forte-valeur/neuchatel",
    "city": "https://www.shr.swiss/formations-ville/neuchatel",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}