{
  "title": "Change management: is a message delivered a message understood?",
  "url": "https://www.shr.swiss/blog/conduite-du-changement-un-message-transmis-est-il-un-message-compris-en",
  "language": "en",
  "datePublished": "2025-11-28",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Communicating a direction is not enough to stabilise its interpretation. Research suggests examining what middle managers understand and discuss among themselves.",
  "section": "Research",
  "topic": "Change Leadership",
  "place": {
    "name": "Neuchâtel",
    "region": "Neuchâtel",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Dennis A."
    },
    {
      "heading": "What develops between middle managers",
      "point": "Julia Balogun and Gerry Johnson (2004, Academy of Management Journal) examine middle managers' sensemaking during restructuring."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that more explanatory meetings or a mandatory common vocabulary are needed."
    },
    {
      "heading": "What the evidence cannot establish",
      "point": "These qualitative studies illuminate context-specific processes; they do not measure the causal effect of a standardised communication intervention."
    },
    {
      "heading": "A practical check in Neuchâtel",
      "point": "As part of SHR's « Conduite du changement » programme, one possible exercise for a Neuchâtel company in microtechnology, watchmaking or precision microelectronics is to present the relevant managers separately with the same scenario involving a trade-off between delivery deadlines and quality validation, linked to the proposed change."
    }
  ],
  "sources": [
    {
      "authors": "Chittipeddi",
      "year": "1991",
      "source": "Strategic Management Journal"
    },
    {
      "authors": "Johnson",
      "year": "2004",
      "source": "Academy of Management Journal"
    }
  ],
  "wordCount": 385,
  "image": "https://www.shr.swiss/img/blog-editorial-2025-11-28-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/conduite-du-changement-un-message-transmis-est-il-un-message-compris",
    "en": "https://www.shr.swiss/blog/conduite-du-changement-un-message-transmis-est-il-un-message-compris-en",
    "de": "https://www.shr.swiss/blog/conduite-du-changement-un-message-transmis-est-il-un-message-compris-de",
    "it": "https://www.shr.swiss/blog/conduite-du-changement-un-message-transmis-est-il-un-message-compris-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/conduite-du-changement/neuchatel",
    "city": "https://www.shr.swiss/formations-ville/neuchatel",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}