{
  "title": "Comparing options: what separate evaluation can conceal",
  "url": "https://www.shr.swiss/blog/comparer-des-options-ce-que-levaluation-separee-peut-masquer-en",
  "language": "en",
  "datePublished": "2026-06-02",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Assessing each proposal independently may seem rigorous. Research nevertheless shows that preferences can change when the same options are evaluated side by side.",
  "section": "Research",
  "topic": "Decision-making",
  "place": {
    "name": "Lausanne",
    "region": "Vaud",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Christopher K."
    },
    {
      "heading": "The mechanism: comparison makes a criterion interpretable",
      "point": "Christopher K."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that options should always be compared side by side."
    },
    {
      "heading": "What the evidence does not settle",
      "point": "Reversals observed in experimental tasks do not directly measure the success of a purchase, partnership or organisational investment."
    },
    {
      "heading": "A practical check in Lausanne",
      "point": "Within SHR’s [decision-making](/formation/prise-de-decision/lausanne) programme, an exercise applicable in Lausanne involves examining an actual supplier or partner selection, whether in a medtech company, a higher education institution, an international sports organisation or a Lake Geneva region scale-up."
    }
  ],
  "sources": [
    {
      "authors": "Hsee",
      "year": "1996",
      "source": "Organizational Behavior and Human Decision Processes"
    },
    {
      "authors": "Bazerman",
      "year": "1999",
      "source": "Psychological Bulletin"
    }
  ],
  "wordCount": 426,
  "image": "https://www.shr.swiss/img/blog-editorial-2026-06-02-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/comparer-des-options-ce-que-levaluation-separee-peut-masquer",
    "en": "https://www.shr.swiss/blog/comparer-des-options-ce-que-levaluation-separee-peut-masquer-en",
    "de": "https://www.shr.swiss/blog/comparer-des-options-ce-que-levaluation-separee-peut-masquer-de",
    "it": "https://www.shr.swiss/blog/comparer-des-options-ce-que-levaluation-separee-peut-masquer-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/prise-de-decision/lausanne",
    "city": "https://www.shr.swiss/formations-ville/lausanne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}