{
  "title": "A demanding read: communication: comparing the approaches used in Lausanne and across Switzerland",
  "url": "https://www.shr.swiss/blog/communication-lausanne-comparatif-en",
  "language": "en",
  "datePublished": "2026-09-15",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Three approaches to communication compared in the field — costs, durations, observed results from Lausanne.",
  "section": "Comparison",
  "topic": "Communication",
  "place": {
    "name": "Lausanne",
    "region": "Vaud",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "Approach 1: the intensive seminar (2-3 days)",
      "point": "Favourite format of busy leadership teams."
    },
    {
      "heading": "Approach 2: the staged journey (3-4 months)",
      "point": "Short sessions spaced apart, with practice in between."
    },
    {
      "heading": "Approach 3: pure individual coaching",
      "point": "Essential for executive profiles or sensitive situations."
    },
    {
      "heading": "What real costs to expect",
      "point": "In Lausanne, count 800-1200 CHF/day/participant for a collective seminar, 280-450 CHF/hour for executive coaching."
    },
    {
      "heading": "The decisive criterion often forgotten",
      "point": "It's neither the content nor the format that makes the difference — it's the practitioner's ability to read the specific context of the client organisation."
    },
    {
      "heading": "The demand in one sentence",
      "point": "We rarely measure what we dare not look at."
    },
    {
      "heading": "Sources and research references",
      "point": "[Edmondson — Psychological Safety and Learning Behavior in Work Teams](https://doi.org/10.2307/2666999) · [Salas et al."
    }
  ],
  "sources": [],
  "wordCount": 313,
  "image": "https://www.shr.swiss/img/blog-formation-communication-lausanne-comparatif-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/communication-lausanne-comparatif",
    "en": "https://www.shr.swiss/blog/communication-lausanne-comparatif-en",
    "de": "https://www.shr.swiss/blog/communication-lausanne-comparatif-de"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/communication/lausanne",
    "city": "https://www.shr.swiss/formations-ville/lausanne",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}