{
  "title": "Repeating the Message Is Not Communication",
  "url": "https://www.shr.swiss/blog/communication-de-changement-et-repetition-en",
  "language": "en",
  "datePublished": "2026-01-20",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Self-report survey, one sector.",
  "section": "Research",
  "topic": "Change Leadership",
  "place": {
    "name": "Fribourg",
    "region": "Fribourg",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "The Research",
      "point": "Clampitt, DeKoch & Cashman (2000, Journal of Communication Management) show that employees prefer interpersonal channels to top-down communications.."
    },
    {
      "heading": "The Limitation",
      "point": "Self-report survey, one sector.."
    },
    {
      "heading": "The Nuance",
      "point": "The message repeated most effectively is conveyed through line managers, not newsletters."
    },
    {
      "heading": "Practical Implication, Testable in Fribourg",
      "point": "Brief line managers before any general announcement and give them forty-eight hours' advance notice."
    }
  ],
  "sources": [
    {
      "authors": "Cashman",
      "year": "2000",
      "source": "Journal of Communication Management"
    }
  ],
  "wordCount": 96,
  "image": "https://www.shr.swiss/img/blog-Training-Change-Leadership-Fribourg-communication-de-changement-et-repetition-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/communication-de-changement-et-repetition",
    "en": "https://www.shr.swiss/blog/communication-de-changement-et-repetition-en",
    "de": "https://www.shr.swiss/blog/communication-de-changement-et-repetition-de",
    "it": "https://www.shr.swiss/blog/communication-de-changement-et-repetition-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/conduite-du-changement/fribourg",
    "city": "https://www.shr.swiss/formations-ville/fribourg",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}