{
  "title": "AI assistants: presenting gains or losses in Zurich?",
  "url": "https://www.shr.swiss/blog/assistants-ia-presenter-gains-ou-pertes-zurich-en",
  "language": "en",
  "datePublished": "2024-12-02",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "An assistant can preserve the facts while changing how a decision is perceived. Research on framing suggests looking beyond the accuracy of its answers.",
  "section": "Research",
  "topic": "Building AI Assistants and Agents Without Coding",
  "place": {
    "name": "Zurich",
    "region": "Zurich",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Amos Tversky and Daniel Kahneman (1981, Science) demonstrate experimentally that different formulations of the same problem can alter expressed preferences."
    },
    {
      "heading": "The reference point changes the evaluation",
      "point": "Daniel Kahneman and Amos Tversky (1979, Econometrica) propose a descriptive model in which outcomes are evaluated as gains or losses relative to a reference point."
    },
    {
      "heading": "The hasty conclusion",
      "point": "One might conclude that requiring positive wording, or always displaying both frames, is sufficient."
    },
    {
      "heading": "What the evidence does not tell us about assistants",
      "point": "These studies concern human judgement, not generative assistants built without coding."
    },
    {
      "heading": "A practical check in Zurich",
      "point": "As part of SHR’s programme « Créer ses assistants et agents IA sans coder », a Zurich team can configure an assistant to produce two versions of fictional decision cases—one focused on gains, the other on losses—tailored to financial services, insurance, tech or a European headquarters."
    }
  ],
  "sources": [
    {
      "authors": "Kahneman",
      "year": "1981",
      "source": "Science"
    },
    {
      "authors": "Tversky",
      "year": "1979",
      "source": "Econometrica"
    }
  ],
  "wordCount": 429,
  "image": "https://www.shr.swiss/img/blog-Training-Building-AI-Assistants-And-Agents-Without-Coding-Zurich-assistants-ia-presenter-gains-ou-pertes-zurich-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/assistants-ia-presenter-gains-ou-pertes-zurich",
    "en": "https://www.shr.swiss/blog/assistants-ia-presenter-gains-ou-pertes-zurich-en",
    "de": "https://www.shr.swiss/blog/assistants-ia-presenter-gains-ou-pertes-zurich-de",
    "it": "https://www.shr.swiss/blog/assistants-ia-presenter-gains-ou-pertes-zurich-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation-assistants-agents-ia-zurich",
    "city": "https://www.shr.swiss/formations-ville/zurich",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}