{
  "title": "AI adoption: should we continue because we have already invested?",
  "url": "https://www.shr.swiss/blog/adoption-ia-savoir-arreter-sans-defendre-investissement-passe-en",
  "language": "en",
  "datePublished": "2025-10-04",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "A team may keep using AI to defend the effort it has already made. Research invites us to distinguish justifying the past from deciding about the future.",
  "section": "Research",
  "topic": "Leading AI Adoption in Your Team",
  "place": {
    "name": "Sion",
    "region": "Valais",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Barry Staw (1976, Organizational Behavior and Human Performance) experimentally studied escalating commitment in a resource allocation decision."
    },
    {
      "heading": "When past effort becomes an argument",
      "point": "Hal Arkes and Catherine Blumer (1985, Organizational Behavior and Human Decision Processes) describe the sunk cost effect: having already invested money, time or effort can encourage continuation of a course of action."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that every use case should be discontinued as soon as initial results disappoint."
    },
    {
      "heading": "What these findings cannot settle",
      "point": "These studies concern neither generative AI nor workplace teams in Valais."
    },
    {
      "heading": "A practical check in Sion",
      "point": "As part of the programme “Leading AI adoption in your team”, a team in Sion could apply this distinction at its next review of AI use cases."
    }
  ],
  "sources": [
    {
      "authors": "Staw",
      "year": "1976",
      "source": "Organizational Behavior and Human Performance"
    },
    {
      "authors": "Blumer",
      "year": "1985",
      "source": "Organizational Behavior and Human Decision Processes"
    }
  ],
  "wordCount": 421,
  "image": "https://www.shr.swiss/img/blog-Training-Leading-AI-Adoption-In-Your-Team-Sion-adoption-ia-savoir-arreter-sans-defendre-investissement-passe-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/adoption-ia-savoir-arreter-sans-defendre-investissement-passe",
    "en": "https://www.shr.swiss/blog/adoption-ia-savoir-arreter-sans-defendre-investissement-passe-en",
    "de": "https://www.shr.swiss/blog/adoption-ia-savoir-arreter-sans-defendre-investissement-passe-de",
    "it": "https://www.shr.swiss/blog/adoption-ia-savoir-arreter-sans-defendre-investissement-passe-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/adoption-ia-equipe/sion",
    "city": "https://www.shr.swiss/formations-ville/sion",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}