{
  "title": "Customer reception: does background music really help the conversation?",
  "url": "https://www.shr.swiss/blog/accueil-client-musique-ambiance-aide-t-elle-echange-geneve-en",
  "language": "en",
  "datePublished": "2025-08-30",
  "publisher": {
    "name": "SHR — Swiss Human Resources",
    "url": "https://www.shr.swiss",
    "address": "Esplanade de Pont-Rouge 9A, 1212 Lancy, Suisse"
  },
  "summary": "Background music can change behaviour without improving service. At reception, its value needs to be assessed by more than the time visitors spend on the premises.",
  "section": "Research",
  "topic": "Client Reception",
  "place": {
    "name": "Geneva",
    "region": "Genève",
    "country": "CH"
  },
  "keyPoints": [
    {
      "heading": "What the literature establishes",
      "point": "Ronald E."
    },
    {
      "heading": "The pace of the environment can change the pace of service",
      "point": "Ronald E."
    },
    {
      "heading": "The premature conclusion",
      "point": "One might conclude that slow music necessarily improves the customer experience."
    },
    {
      "heading": "What these data cannot decide",
      "point": "These experiments concern a supermarket and a restaurant, not a banking or institutional reception in Geneva."
    },
    {
      "heading": "A practical check in Genève",
      "point": "One possible application within SHR’s « Accueil client » programme is to compare periods with and without music at a private bank, an international organisation, a luxury watchmaking company or a commodity trading firm in Geneva."
    }
  ],
  "sources": [
    {
      "authors": "Milliman",
      "year": "1982",
      "source": "Journal of Marketing"
    },
    {
      "authors": "Milliman",
      "year": "1986",
      "source": "Journal of Consumer Research"
    }
  ],
  "wordCount": 390,
  "image": "https://www.shr.swiss/img/blog-Training-Client-Reception-Geneva-accueil-client-musique-ambiance-aide-t-elle-echange-geneve-en.jpg?v=4",
  "translations": {
    "fr": "https://www.shr.swiss/blog/accueil-client-musique-ambiance-aide-t-elle-echange-geneve",
    "en": "https://www.shr.swiss/blog/accueil-client-musique-ambiance-aide-t-elle-echange-geneve-en",
    "de": "https://www.shr.swiss/blog/accueil-client-musique-ambiance-aide-t-elle-echange-geneve-de",
    "it": "https://www.shr.swiss/blog/accueil-client-musique-ambiance-aide-t-elle-echange-geneve-it"
  },
  "relatedPages": {
    "programme": "https://www.shr.swiss/formation/accueil-client/geneve",
    "city": "https://www.shr.swiss/formations-ville/geneve",
    "blog": "https://www.shr.swiss/blog"
  },
  "citationPolicy": "Citation autorisée avec mention « SHR — Swiss Human Resources » et lien vers l'article."
}